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How To Build External Links For SEO

Building external links, also known as backlinks, is an important part of search engine optimization (SEO). These links help search engines understand the relevance and authority of your website, and they can also drive traffic to your site from other sources. In this article, we will go over the steps you can take to build external links for SEO.

Step 1: Identify your target audience and create valuable content

Before you start building external links, it’s important to have a clear understanding of who your target audience is and what type of content they are interested in. This will help you create content that is valuable and relevant to your target audience, which is essential for attracting external links.

To identify your target audience, consider the following questions:

  • Who is your target audience? (e.g. age, gender, location)
  • What are their interests and needs?
  • What type of content do they prefer (e.g. text, video, audio)?
  • What type of information are they looking for?

Once you have a clear understanding of your target audience, you can start creating content that meets their needs and interests. This could include blog posts, articles, infographics, videos, podcasts, and more.

Step 2: Optimize your content for search engines

Once you have created valuable content, it’s important to optimize it for search engines so that it has the best chance of ranking well in search results. This includes:

  • Using relevant keywords in your title, headings, and throughout the content
  • Using proper formatting, including headings and subheadings
  • Including internal and external links to other relevant content
  • Optimizing images with descriptive file names and alt tags
  • Ensuring that your website is mobile-friendly and has a fast loading speed

Step 3: Promote your content

Now that you have created and optimized your content, it’s time to promote it to get it in front of as many people as possible. This will help increase the chances of other websites linking back to your content. Some ways you can promote your content include:

  • Sharing it on social media platforms
  • Emailing it to your subscribers
  • Sharing it on relevant forums and online communities
  • Reaching out to influencers or industry leaders and asking them to share your content
  • Submitting it to content curation websites or submitting it to be featured on other websites

Step 4: Monitor your progress and analyze your results

It’s important to regularly monitor the progress of your external link building efforts and analyze the results. This will help you understand which tactics are working and which ones are not, and it will also help you identify any areas for improvement.

To monitor your progress and analyze your results, you can use tools such as Google Analytics or Ahrefs. These tools will allow you to track the number of external links you have acquired over time, as well as the traffic and engagement that your content is generating.

Step 5: Use different tactics to build external links

There are many different tactics you can use to build external links, and it’s important to try a variety of them in order to see the best results. Some tactics you can try include:

  • Guest blogging: Write articles for other websites in your industry, and include a link back to your website in the author bio or at the end of the article.
  • Infographic creation: Create informative and visually appealing infographics and reach out to other websites in your industry to see if they would be interested in featuring them.
  • Broken link building: Search for websites in your industry that have broken links, and reach out to the website owner to let them know about the and it’s important to continue building and diversifying your link profile over time. This will help ensure that your website has a strong and diverse range of links pointing to it, which can help improve its ranking in search results.

It’s also important to ensure that you are building high-quality links from reputable and authoritative websites. This can be more beneficial than a large number of low-quality links from less reputable websites.

To build and diversify your link profile, you can continue using the tactics mentioned above, as well as try new ones such as creating a scholarship or award program, conducting research or surveys in your industry, and participating in industry events or webinars.


In conclusion, building external links is an important part of SEO and can help improve the ranking and visibility of your website in search results. By creating valuable content, optimizing it for search engines, promoting it, and using a variety of tactics to build links, you can effectively build a strong and diverse link profile for your website.

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